Mike Masnick’s “Protocols, Not Platforms” is still one of the clearest ways to think about what went wrong with today’s social media.

Mike Masnick’s “Protocols, Not Platforms” is still one of the clearest ways to think about what went wrong with today’s social media. The core idea is not only technical. It is about control. When platforms decide what people see, who gets heard, and which signals are amplified, users slowly lose agency. At Peekwe, we are thinking about social media from a similar concern: Discovery can help. Algorithms can help. But user intent should not disappear. Follow should mean follow. And not every soci